Seems to me the NYTimes is a bit too friendly to this guy. How would you feel if you paid $795.00 for this book without knowing it was “written” by a computer?
Looks a lot like old fashioned search engine spam, except:
1) exploiting Amazon search instead of Google
2) driving traffic to on demand printing instead of websites
3) monetizing through direct payment for books instead of advertising like Adsense.