Comments on: Online advertising is all about purchasing intent http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/ Fri, 12 Mar 2010 09:59:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: News is a lousy business for Google too cdixon.org – chris dixon's blog http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/comment-page-1/#comment-7186 News is a lousy business for Google too cdixon.org – chris dixon's blog Sun, 07 Mar 2010 20:48:26 +0000 http://www.cdixon.org/?p=1179#comment-7186 [...] of queries) because their real business is selling ads on queries where the user likely has purchasing intent. Big money-making categories include travel, consumer electronics and malpractice lawyers. News [...] [...] of queries) because their real business is selling ads on queries where the user likely has purchasing intent. Big money-making categories include travel, consumer electronics and malpractice lawyers. News [...]

]]> By: Beyond Relevance - Greg Hills http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/comment-page-1/#comment-7108 Beyond Relevance - Greg Hills Mon, 22 Feb 2010 20:16:33 +0000 http://www.cdixon.org/?p=1179#comment-7108 [...] budgets relative to other mediums such as television.  One reason is that digital is very good at harvesting purchase intent for products sold online, but other mediums, like TV, are better suited for purchase intent [...] [...] budgets relative to other mediums such as television.  One reason is that digital is very good at harvesting purchase intent for products sold online, but other mediums, like TV, are better suited for purchase intent [...]

]]> By: The Outclick | VigLink Blog http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/comment-page-1/#comment-5884 The Outclick | VigLink Blog Mon, 11 Jan 2010 08:00:45 +0000 http://www.cdixon.org/?p=1179#comment-5884 [...] cites one of his readers Tim Ogilvie defining the difference between “intent generators” and “intent harvesters” [...] [...] cites one of his readers Tim Ogilvie defining the difference between “intent generators” and “intent harvesters” [...]

]]> By: Search and the social graph | Igniting Startups - nPost http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/comment-page-1/#comment-5307 Search and the social graph | Igniting Startups - nPost Wed, 23 Dec 2009 15:33:02 +0000 http://www.cdixon.org/?p=1179#comment-5307 [...] it’s a reality). Online advertising revenue is directly correlated with finding users who have purchasing intent. Google’s true primary competitive threats are product-related sites, especially Amazon. As it [...] [...] it’s a reality). Online advertising revenue is directly correlated with finding users who have purchasing intent. Google’s true primary competitive threats are product-related sites, especially Amazon. As it [...]

]]> By: Yaniv Nizan http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/comment-page-1/#comment-5735 Yaniv Nizan Fri, 09 Oct 2009 17:26:27 +0000 http://www.cdixon.org/?p=1179#comment-5735 Very true - obviously the ability to measure "direct response" is one of the unique advantages of the web as a media channel. However, it's also the Achilles Hill since it's pushing the lucrative display advertising to other media channels. Very true – obviously the ability to measure “direct response” is one of the unique advantages of the web as a media channel. However, it's also the Achilles Hill since it's pushing the lucrative display advertising to other media channels.

]]> By: Yaniv Nizan http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/comment-page-1/#comment-3861 Yaniv Nizan Fri, 09 Oct 2009 10:26:27 +0000 http://www.cdixon.org/?p=1179#comment-3861 Very true - obviously the ability to measure "direct response" is one of the unique advantages of the web as a media channel. However, it's also the Achilles Hill since it's pushing the lucrative display advertising to other media channels. Very true – obviously the ability to measure “direct response” is one of the unique advantages of the web as a media channel. However, it's also the Achilles Hill since it's pushing the lucrative display advertising to other media channels.

]]> By: The Startup Journey http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/comment-page-1/#comment-3856 The Startup Journey Fri, 09 Oct 2009 07:39:46 +0000 http://www.cdixon.org/?p=1179#comment-3856 <strong>Why Online Video is Perfect for Preformance Advertising...</strong> Not too long ago I published a post called “why online video advertising will never work” I would actually like to take some of it back. Don’t get me wrong, I still believe that the expectation that online video advertising will become even close to TV... Why Online Video is Perfect for Preformance Advertising…

Not too long ago I published a post called “why online video advertising will never work” I would actually like to take some of it back. Don’t get me wrong, I still believe that the expectation that online video advertising will become even close to TV…

]]> By: chris dixon http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/comment-page-1/#comment-3481 chris dixon Wed, 30 Sep 2009 12:28:05 +0000 http://www.cdixon.org/?p=1179#comment-3481 I suspect you are right. I suspect you are right.

]]> By: ewiesen http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/comment-page-1/#comment-3479 ewiesen Wed, 30 Sep 2009 12:09:43 +0000 http://www.cdixon.org/?p=1179#comment-3479 Somewhat late to this post, but you articulate exactly why I have never thought search was Twitter's big opportunity. It's very cool that I can find out about the plane crashing in the Hudson first on Twitter, but that has no commercial value. If I want to buy a camer and I'm deciding between a Nikon and a Canon, I don't really need the "real time web" for that search. I have no doubt there are significant *commercial* opportunities in real time, but just replicating Google's model doesn't seem likely to work at anywhere near the same scale, since most real-time searches are not inherently commercial and are thus far lower value to advertisers. Somewhat late to this post, but you articulate exactly why I have never thought search was Twitter's big opportunity. It's very cool that I can find out about the plane crashing in the Hudson first on Twitter, but that has no commercial value. If I want to buy a camer and I'm deciding between a Nikon and a Canon, I don't really need the “real time web” for that search. I have no doubt there are significant *commercial* opportunities in real time, but just replicating Google's model doesn't seem likely to work at anywhere near the same scale, since most real-time searches are not inherently commercial and are thus far lower value to advertisers.

]]> By: Planner Reads » Blog Archive » Why content sites are getting ripped off http://cdixon.org/2009/09/27/online-advertising-is-all-about-purchasing-intent/comment-page-1/#comment-3415 Planner Reads » Blog Archive » Why content sites are getting ripped off Tue, 29 Sep 2009 18:30:47 +0000 http://www.cdixon.org/?p=1179#comment-3415 [...] commenter on my blog the other day (Tim Ogilvie) mentioned a distinction that I found really interesting between intent generation and intent [...] [...] commenter on my blog the other day (Tim Ogilvie) mentioned a distinction that I found really interesting between intent generation and intent [...]

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