<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Why content sites are getting ripped off</title>
	<atom:link href="http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/feed/" rel="self" type="application/rss+xml" />
	<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/</link>
	<description></description>
	<lastBuildDate>Wed, 08 Feb 2012 16:40:53 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<item>
		<title>By: How Google Can Go After Facebook &#8211; And Why Google Needs To Do It &#171; Startups</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-13061</link>
		<dc:creator>How Google Can Go After Facebook &#8211; And Why Google Needs To Do It &#171; Startups</dc:creator>
		<pubDate>Sun, 17 Apr 2011 01:40:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-13061</guid>
		<description>[...] gaining power on mobile (threatening Android), and the possibility of a greater share of internet intent harvesting happening on Facebook through not-yet-released features like a search and/or shopping [...]</description>
		<content:encoded><![CDATA[<p>[...] gaining power on mobile (threatening Android), and the possibility of a greater share of internet intent harvesting happening on Facebook through not-yet-released features like a search and/or shopping [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: cdixon.org &#8211; chris dixon&#039;s blog / Google&#8217;s social strategy</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-12843</link>
		<dc:creator>cdixon.org &#8211; chris dixon&#039;s blog / Google&#8217;s social strategy</dc:creator>
		<pubDate>Mon, 11 Apr 2011 01:23:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-12843</guid>
		<description>[...] gaining power on mobile (threatening Android), and the possibility of a greater share of internet intent harvesting happening on Facebook through not-yet-released features like a search and/or shopping [...]</description>
		<content:encoded><![CDATA[<p>[...] gaining power on mobile (threatening Android), and the possibility of a greater share of internet intent harvesting happening on Facebook through not-yet-released features like a search and/or shopping [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Facebook partners with Amazon: Measuring the value of social recommendations &#124; Josh Klein&#39;s Blog</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-9789</link>
		<dc:creator>Facebook partners with Amazon: Measuring the value of social recommendations &#124; Josh Klein&#39;s Blog</dc:creator>
		<pubDate>Thu, 29 Jul 2010 14:09:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-9789</guid>
		<description>[...] know whether these efforts actually boost sales? This is why, as angel investor Chris Dixon argues, ads that generate intent are undervalued relative to ads that harvest intent. Online advertising, as it exists today, rewards the last ad that a consumer clicks on before they [...]</description>
		<content:encoded><![CDATA[<p>[...] know whether these efforts actually boost sales? This is why, as angel investor Chris Dixon argues, ads that generate intent are undervalued relative to ads that harvest intent. Online advertising, as it exists today, rewards the last ad that a consumer clicks on before they [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Vocanic &#187; Why the Facebook-Amazon.com integration is bigger than you think</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-9787</link>
		<dc:creator>Vocanic &#187; Why the Facebook-Amazon.com integration is bigger than you think</dc:creator>
		<pubDate>Thu, 29 Jul 2010 09:02:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-9787</guid>
		<description>[...] whether these efforts actually boost sales? This is why, as angel investor Chris Dixon argues, ads that generate intent are undervalued relative to ads that harvest intent.  Online advertising, as it exists today, rewards the last ad that a consumer clicks on before they [...]</description>
		<content:encoded><![CDATA[<p>[...] whether these efforts actually boost sales? This is why, as angel investor Chris Dixon argues, ads that generate intent are undervalued relative to ads that harvest intent.  Online advertising, as it exists today, rewards the last ad that a consumer clicks on before they [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Display Ad Spending &#171; Digital Marketing &#38; Technology</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-8798</link>
		<dc:creator>Display Ad Spending &#171; Digital Marketing &#38; Technology</dc:creator>
		<pubDate>Wed, 02 Jun 2010 03:53:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-8798</guid>
		<description>[...] the &#8220;sticky&#8221; ones because of the economics of intent-driven, performance-based media (Chris Dixon explains this far better than I).   Content has taken a back seat to sites like Google, which [...]</description>
		<content:encoded><![CDATA[<p>[...] the &#8220;sticky&#8221; ones because of the economics of intent-driven, performance-based media (Chris Dixon explains this far better than I).   Content has taken a back seat to sites like Google, which [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: How Facebook Plans to Dominate Display Advertising &#124; Startups</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-8250</link>
		<dc:creator>How Facebook Plans to Dominate Display Advertising &#124; Startups</dc:creator>
		<pubDate>Mon, 17 May 2010 13:12:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-8250</guid>
		<description>[...] go to search engines or e-commerce sites. Through advertising or direct sales, these sites harvest intent. Google and Amazon are the biggest financial beneficiaries of intent [...]</description>
		<content:encoded><![CDATA[<p>[...] go to search engines or e-commerce sites. Through advertising or direct sales, these sites harvest intent. Google and Amazon are the biggest financial beneficiaries of intent [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Facebook is about to try to dominate display ads the way Google dominates text ads cdixon.org &#8211; chris dixon&#39;s blog</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-8190</link>
		<dc:creator>Facebook is about to try to dominate display ads the way Google dominates text ads cdixon.org &#8211; chris dixon&#39;s blog</dc:creator>
		<pubDate>Sat, 15 May 2010 22:08:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-8190</guid>
		<description>[...] go to search engines or e-commerce sites. Through advertising or direct sales, these sites harvest intent. Google and Amazon are the biggest financial beneficiaries of intent [...]</description>
		<content:encoded><![CDATA[<p>[...] go to search engines or e-commerce sites. Through advertising or direct sales, these sites harvest intent. Google and Amazon are the biggest financial beneficiaries of intent [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Calculated Crunch News Rls &#187; Blog Archive &#187; A massive misallocation of online advertising dollars</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-7640</link>
		<dc:creator>Calculated Crunch News Rls &#187; Blog Archive &#187; A massive misallocation of online advertising dollars</dc:creator>
		<pubDate>Mon, 05 Apr 2010 22:12:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-7640</guid>
		<description>[...] an earlier blog post, I talked about how sites that generate purchasing intent (mainly &#8220;content&#8221; sites) are [...]</description>
		<content:encoded><![CDATA[<p>[...] an earlier blog post, I talked about how sites that generate purchasing intent (mainly &#8220;content&#8221; sites) are [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Calculated Crunch News &#187; Blog Archive &#187; A massive misallocation of online advertising dollars</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-7636</link>
		<dc:creator>Calculated Crunch News &#187; Blog Archive &#187; A massive misallocation of online advertising dollars</dc:creator>
		<pubDate>Mon, 05 Apr 2010 16:31:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-7636</guid>
		<description>[...] an earlier blog post, I talked about how sites that generate purchasing intent (mainly &#8220;content&#8221; sites) are [...]</description>
		<content:encoded><![CDATA[<p>[...] an earlier blog post, I talked about how sites that generate purchasing intent (mainly &#8220;content&#8221; sites) are [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Stickiness is bad for business &#124; Igniting Startups - nPost</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-7597</link>
		<dc:creator>Stickiness is bad for business &#124; Igniting Startups - nPost</dc:creator>
		<pubDate>Mon, 29 Mar 2010 14:58:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-7597</guid>
		<description>[...] like Facebook and Google should narrow over time.  Cost-per-click search ads are extremely good at harvesting intent, but bad at generating intent.  The vast majority of money spent on intent-generating advertising [...]</description>
		<content:encoded><![CDATA[<p>[...] like Facebook and Google should narrow over time.  Cost-per-click search ads are extremely good at harvesting intent, but bad at generating intent.  The vast majority of money spent on intent-generating advertising [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Yaniv Nizan</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-7553</link>
		<dc:creator>Yaniv Nizan</dc:creator>
		<pubDate>Sat, 27 Mar 2010 10:21:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-7553</guid>
		<description>I really think that the change is on the way. Google Adwords can play a major part in that as it allows upper-end funnel publishers to get compensated when flagging a user for retrargeting. &lt;br&gt;&lt;a href=&quot;http://www.yanivnizan.com/2010/03/google-adwords-retargeting-feature-will-change-the-face-of-the-web.html&quot; rel=&quot;nofollow&quot;&gt;http://www.yanivnizan.com/2010/03/google-adword...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I really think that the change is on the way. Google Adwords can play a major part in that as it allows upper-end funnel publishers to get compensated when flagging a user for retrargeting. <br /><a href="http://www.yanivnizan.com/2010/03/google-adwords-retargeting-feature-will-change-the-face-of-the-web.html" rel="nofollow">http://www.yanivnizan.com/2010/03/google-adword&#8230;</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Display Advertising and SEO &#124; Blind Five Year Old</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-7525</link>
		<dc:creator>Display Advertising and SEO &#124; Blind Five Year Old</dc:creator>
		<pubDate>Thu, 25 Mar 2010 17:06:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-7525</guid>
		<description>[...] primes the pump and generates intent. But you could be generating that intent for your competitor if you haven&#8217;t done enough SEO. [...]</description>
		<content:encoded><![CDATA[<p>[...] primes the pump and generates intent. But you could be generating that intent for your competitor if you haven&#8217;t done enough SEO. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Stickiness is bad for business cdixon.org &#8211; chris dixon&#39;s blog</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-2/#comment-7484</link>
		<dc:creator>Stickiness is bad for business cdixon.org &#8211; chris dixon&#39;s blog</dc:creator>
		<pubDate>Thu, 25 Mar 2010 13:10:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-7484</guid>
		<description>[...] like Facebook and Google should narrow over time.  Cost-per-click search ads are extremely good at harvesting intent, but bad at generating intent.  The vast majority of money spent on intent-generating advertising [...]</description>
		<content:encoded><![CDATA[<p>[...] like Facebook and Google should narrow over time.  Cost-per-click search ads are extremely good at harvesting intent, but bad at generating intent.  The vast majority of money spent on intent-generating advertising [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: A massive misallocation of online advertising dollars cdixon.org &#8211; chris dixon&#39;s blog</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-7022</link>
		<dc:creator>A massive misallocation of online advertising dollars cdixon.org &#8211; chris dixon&#39;s blog</dc:creator>
		<pubDate>Fri, 19 Feb 2010 14:28:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-7022</guid>
		<description>[...] an earlier blog post, I talked about how sites that generate purchasing intent (mainly &#8220;content&#8221; sites) are [...]</description>
		<content:encoded><![CDATA[<p>[...] an earlier blog post, I talked about how sites that generate purchasing intent (mainly &#8220;content&#8221; sites) are [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Inspiration to Transaction in one click &#171; MashLogic &#8211; Take Back the Web!</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-6100</link>
		<dc:creator>Inspiration to Transaction in one click &#171; MashLogic &#8211; Take Back the Web!</dc:creator>
		<pubDate>Sun, 24 Jan 2010 00:06:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-6100</guid>
		<description>[...] a post from Sep 2009, Chris Dixon notes that sites who influence purchasing intent are not fairly rewarded since [...]</description>
		<content:encoded><![CDATA[<p>[...] a post from Sep 2009, Chris Dixon notes that sites who influence purchasing intent are not fairly rewarded since [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Kevin Marshall</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-6001</link>
		<dc:creator>Kevin Marshall</dc:creator>
		<pubDate>Wed, 20 Jan 2010 22:36:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-6001</guid>
		<description>To me, a big part of the problem is that very few consumers actually care who gets the credit for the things they buy...the content generators and the sellers can work out as many systems and deals as they like, but in the end, if the consumers don&#039;t have an advantage to helping make it work...there&#039;s little chance it will actually &#039;fix&#039; the problem...</description>
		<content:encoded><![CDATA[<p>To me, a big part of the problem is that very few consumers actually care who gets the credit for the things they buy&#8230;the content generators and the sellers can work out as many systems and deals as they like, but in the end, if the consumers don&#39;t have an advantage to helping make it work&#8230;there&#39;s little chance it will actually &#39;fix&#39; the problem&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Outclick &#124; VigLink Blog</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5883</link>
		<dc:creator>The Outclick &#124; VigLink Blog</dc:creator>
		<pubDate>Mon, 11 Jan 2010 07:58:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5883</guid>
		<description>[...] Chris Dixon (of whom we&#8217;re big fans) has an awesome recent blog post: &#8220;Why Content Sites are Getting Ripped Off&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Chris Dixon (of whom we&#8217;re big fans) has an awesome recent blog post: &#8220;Why Content Sites are Getting Ripped Off&#8221; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ryandavies</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5779</link>
		<dc:creator>ryandavies</dc:creator>
		<pubDate>Tue, 05 Jan 2010 22:01:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5779</guid>
		<description>This is an amazingly prescient comment and a look into how society operates and what led us into the current downturn.  Unfortunately, the socio-economic DNA in the U.S. revolves around sales vs. value add productivity.  If everyone focuses on salesmanship, you are ultimately creating a giant ponzi-scheme environment made up of snake oil salesmen.  Thank god there are content creators that are willing to innovate even though they are underpaid.  Hopefully they will be redeemed soon.</description>
		<content:encoded><![CDATA[<p>This is an amazingly prescient comment and a look into how society operates and what led us into the current downturn.  Unfortunately, the socio-economic DNA in the U.S. revolves around sales vs. value add productivity.  If everyone focuses on salesmanship, you are ultimately creating a giant ponzi-scheme environment made up of snake oil salesmen.  Thank god there are content creators that are willing to innovate even though they are underpaid.  Hopefully they will be redeemed soon.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: stevenwalling.com &#187; Blog Archive &#187; My Lifestream for January 5th</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5819</link>
		<dc:creator>stevenwalling.com &#187; Blog Archive &#187; My Lifestream for January 5th</dc:creator>
		<pubDate>Tue, 05 Jan 2010 21:34:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5819</guid>
		<description>[...] Why content sites are getting ripped off cdixon.org – chris dixon&#8217;s blog [...]</description>
		<content:encoded><![CDATA[<p>[...] Why content sites are getting ripped off cdixon.org – chris dixon&#8217;s blog [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: A Systemic Problem with Sales Attribution &#187; Victus Spiritus</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5815</link>
		<dc:creator>A Systemic Problem with Sales Attribution &#187; Victus Spiritus</dc:creator>
		<pubDate>Tue, 05 Jan 2010 20:23:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5815</guid>
		<description>[...] Chris Dixon: Why content sites are getting ripped off [...]</description>
		<content:encoded><![CDATA[<p>[...] Chris Dixon: Why content sites are getting ripped off [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: stevenwalling.com &#187; Blog Archive &#187; My Lifestream for January 4th</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5673</link>
		<dc:creator>stevenwalling.com &#187; Blog Archive &#187; My Lifestream for January 4th</dc:creator>
		<pubDate>Mon, 04 Jan 2010 21:39:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5673</guid>
		<description>[...] Shared Why content sites are getting ripped off cdixon.org – chris dixon&#8217;s blog. [...]</description>
		<content:encoded><![CDATA[<p>[...] Shared Why content sites are getting ripped off cdixon.org – chris dixon&#8217;s blog. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Statey-Obvious Guy</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5756</link>
		<dc:creator>Statey-Obvious Guy</dc:creator>
		<pubDate>Mon, 04 Jan 2010 10:45:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5756</guid>
		<description>No &#039;shift in revenues&#039; of a &#039;purchasing funnel&#039;.  Pipe dream.  Content expanded much.  Marketing budget not so much.</description>
		<content:encoded><![CDATA[<p>No &#39;shift in revenues&#39; of a &#39;purchasing funnel&#39;.  Pipe dream.  Content expanded much.  Marketing budget not so much.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Statey-Obvious Guy</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5645</link>
		<dc:creator>Statey-Obvious Guy</dc:creator>
		<pubDate>Mon, 04 Jan 2010 02:45:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5645</guid>
		<description>No &#039;shift in revenues&#039; of a &#039;purchasing funnel&#039;.  Pipe dream.  Content expanded much.  Marketing budget not so much.</description>
		<content:encoded><![CDATA[<p>No &#39;shift in revenues&#39; of a &#39;purchasing funnel&#39;.  Pipe dream.  Content expanded much.  Marketing budget not so much.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tweets that mention Why content sites are getting ripped off cdixon.org – chris dixon's blog -- Topsy.com</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5600</link>
		<dc:creator>Tweets that mention Why content sites are getting ripped off cdixon.org – chris dixon's blog -- Topsy.com</dc:creator>
		<pubDate>Sun, 03 Jan 2010 20:32:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5600</guid>
		<description>[...] This post was mentioned on Twitter by Albert Sun, hrjn_rss. hrjn_rss said: Why content sites are getting ripped off: Comments http://url4.eu/12sXU [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Albert Sun, hrjn_rss. hrjn_rss said: Why content sites are getting ripped off: Comments <a href="http://url4.eu/12sXU" rel="nofollow">http://url4.eu/12sXU</a> [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: JamieEi</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5612</link>
		<dc:creator>JamieEi</dc:creator>
		<pubDate>Sun, 03 Jan 2010 17:35:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5612</guid>
		<description>Amazon is the obvious example of a site that does both (user reviews + sales) and profits from the synergy.</description>
		<content:encoded><![CDATA[<p>Amazon is the obvious example of a site that does both (user reviews + sales) and profits from the synergy.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: dherman76</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5596</link>
		<dc:creator>dherman76</dc:creator>
		<pubDate>Sun, 03 Jan 2010 13:58:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5596</guid>
		<description>Chris, this is a very well said example.</description>
		<content:encoded><![CDATA[<p>Chris, this is a very well said example.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: tonybuy</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-5172</link>
		<dc:creator>tonybuy</dc:creator>
		<pubDate>Sun, 20 Dec 2009 08:45:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-5172</guid>
		<description>I Found a Good Link Exchange Website that only 1 USD you can add 1 home page and 5 deeplinks with different title.&lt;br&gt;and Paypal acceptable instant online.1 USD Bid Link,Business Directory,Bid Directory,Deep Link Bid Directory.&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.1usdbidlink.net&quot; rel=&quot;nofollow&quot;&gt;http://www.1usdbidlink.net&lt;/a&gt;&lt;br&gt;&lt;a href=&quot;http://www.1usdbidlink.com/&quot; rel=&quot;nofollow&quot;&gt;http://www.1usdbidlink.com/&lt;/a&gt;&lt;br&gt;&lt;br&gt;also &lt;a href=&quot;http://www.media-packs.com&quot; rel=&quot;nofollow&quot;&gt;www.media-packs.com&lt;/a&gt; is a good link exchange source,if you want to link exchange pls consider this site PR3 and &lt;br&gt;&lt;br&gt;24hours link exchange promiss.</description>
		<content:encoded><![CDATA[<p>I Found a Good Link Exchange Website that only 1 USD you can add 1 home page and 5 deeplinks with different title.<br />and Paypal acceptable instant online.1 USD Bid Link,Business Directory,Bid Directory,Deep Link Bid Directory.</p>
<p><a href="http://www.1usdbidlink.net" rel="nofollow">http://www.1usdbidlink.net</a><br /><a href="http://www.1usdbidlink.com/" rel="nofollow">http://www.1usdbidlink.com/</a></p>
<p>also <a href="http://www.media-packs.com" rel="nofollow">http://www.media-packs.com</a> is a good link exchange source,if you want to link exchange pls consider this site PR3 and </p>
<p>24hours link exchange promiss.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Most popular posts &#124; Igniting Startups - nPost</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4919</link>
		<dc:creator>Most popular posts &#124; Igniting Startups - nPost</dc:creator>
		<pubDate>Wed, 02 Dec 2009 15:20:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4919</guid>
		<description>[...] Why content sites are getting ripped off link [...]</description>
		<content:encoded><![CDATA[<p>[...] Why content sites are getting ripped off link [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: marshallclark</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4904</link>
		<dc:creator>marshallclark</dc:creator>
		<pubDate>Mon, 30 Nov 2009 16:23:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4904</guid>
		<description>Agreed - great discussion here, glad to see it&#039;s still going strong.&lt;br&gt;&lt;br&gt;I&#039;d like to throw a fascinating tangent into the conversation - a recent Cornell study called &#039;Meme-tracking and the Dynamics of the News Cycle&#039;&lt;br&gt;&lt;a href=&quot;http://www.cs.cornell.edu/home/kleinber/kdd09-quotes.pdf&quot; rel=&quot;nofollow&quot;&gt;http://www.cs.cornell.edu/home/kleinber/kdd09-q...&lt;/a&gt;&lt;br&gt;&lt;br&gt;Can&#039;t help thinking there&#039;s a content attribution/monitization system somewhere in here.</description>
		<content:encoded><![CDATA[<p>Agreed &#8211; great discussion here, glad to see it&#39;s still going strong.</p>
<p>I&#39;d like to throw a fascinating tangent into the conversation &#8211; a recent Cornell study called &#39;Meme-tracking and the Dynamics of the News Cycle&#39;<br /><a href="http://www.cs.cornell.edu/home/kleinber/kdd09-quotes.pdf" rel="nofollow">http://www.cs.cornell.edu/home/kleinber/kdd09-q&#8230;</a></p>
<p>Can&#39;t help thinking there&#39;s a content attribution/monitization system somewhere in here.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Essel</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4902</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Mon, 30 Nov 2009 07:18:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4902</guid>
		<description>I&#039;d much prefer attribution, over content control. I just don&#039;t see how this works in practice without the generators at least monitoring access. How can a store owner get paid unless the users somehow pay for their product.</description>
		<content:encoded><![CDATA[<p>I&#39;d much prefer attribution, over content control. I just don&#39;t see how this works in practice without the generators at least monitoring access. How can a store owner get paid unless the users somehow pay for their product.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeff Janer</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4899</link>
		<dc:creator>Jeff Janer</dc:creator>
		<pubDate>Sun, 29 Nov 2009 19:00:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4899</guid>
		<description>Hi Mark; it&#039;s not so much controlling access but rather attributing the orginator as the source and subseuently sharing monetization revenue generated [off-site]</description>
		<content:encoded><![CDATA[<p>Hi Mark; it&#39;s not so much controlling access but rather attributing the orginator as the source and subseuently sharing monetization revenue generated [off-site]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Essel</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4886</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Sun, 29 Nov 2009 16:48:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4886</guid>
		<description>I commented on this idea a little earlier as I was catching up on Chris Dixon&#039;s popular posts.&lt;br&gt;&lt;br&gt;A transparent protocol must be communally accepted to allow transparent and equitable utility of intent driven data.&lt;br&gt;&lt;br&gt;Great idea.</description>
		<content:encoded><![CDATA[<p>I commented on this idea a little earlier as I was catching up on Chris Dixon&#39;s popular posts.</p>
<p>A transparent protocol must be communally accepted to allow transparent and equitable utility of intent driven data.</p>
<p>Great idea.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Essel</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4885</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Sun, 29 Nov 2009 16:45:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4885</guid>
		<description>Great analogy to defogging the mirror. We are learnig about motivational psychology as much as we are working to construct an evolving monetary value sharing content stream.&lt;br&gt;&lt;br&gt;It&#039;s no easy problem. But additional measures from independent sources help us track historical patterns for an individual user. Their usage pattern is what counts, not the median of all users. Statistical clumping is part of the fog.</description>
		<content:encoded><![CDATA[<p>Great analogy to defogging the mirror. We are learnig about motivational psychology as much as we are working to construct an evolving monetary value sharing content stream.</p>
<p>It&#39;s no easy problem. But additional measures from independent sources help us track historical patterns for an individual user. Their usage pattern is what counts, not the median of all users. Statistical clumping is part of the fog.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Essel</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4884</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Sun, 29 Nov 2009 16:41:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4884</guid>
		<description>Yes all over to this comments points.&lt;br&gt;&lt;br&gt;I&#039;d like to add the horizontal value of social media into an opt in advertising system. Let the tools I use to share and communicate benefit both serendipitous search for me, and relevant offerings from advertisers. Check &lt;a href=&quot;http://victusmedia.com&quot; rel=&quot;nofollow&quot;&gt;http://victusmedia.com&lt;/a&gt; for some examples we&#039;re building.</description>
		<content:encoded><![CDATA[<p>Yes all over to this comments points.</p>
<p>I&#39;d like to add the horizontal value of social media into an opt in advertising system. Let the tools I use to share and communicate benefit both serendipitous search for me, and relevant offerings from advertisers. Check <a href="http://victusmedia.com" rel="nofollow">http://victusmedia.com</a> for some examples we&#39;re building.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Essel</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4882</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Sun, 29 Nov 2009 16:38:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4882</guid>
		<description>The devil is in the details. A behaviorial protocol of information would be required to be an opt in user system, and a transparent information pipeline to advertisors and intent/content generators.</description>
		<content:encoded><![CDATA[<p>The devil is in the details. A behaviorial protocol of information would be required to be an opt in user system, and a transparent information pipeline to advertisors and intent/content generators.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Essel</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4883</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Sun, 29 Nov 2009 16:30:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4883</guid>
		<description>Thanks Marshall for the heads up. Learning at top speed depends on valuable shares/links like this. Much appreciated.</description>
		<content:encoded><![CDATA[<p>Thanks Marshall for the heads up. Learning at top speed depends on valuable shares/links like this. Much appreciated.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Essel</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4880</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Sun, 29 Nov 2009 16:29:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4880</guid>
		<description>Great tie in Aaron, appreciate the opinion/question.</description>
		<content:encoded><![CDATA[<p>Great tie in Aaron, appreciate the opinion/question.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Essel</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4881</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Sun, 29 Nov 2009 16:28:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4881</guid>
		<description>Interesting connection Jeff. Controlling access at the content generation end then is your solution, but not necessarily by direct monetization, but by attribution or an API.</description>
		<content:encoded><![CDATA[<p>Interesting connection Jeff. Controlling access at the content generation end then is your solution, but not necessarily by direct monetization, but by attribution or an API.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Essel</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4879</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Sun, 29 Nov 2009 16:24:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4879</guid>
		<description>Hells yeah Chris.</description>
		<content:encoded><![CDATA[<p>Hells yeah Chris.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Essel</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4877</link>
		<dc:creator>Mark Essel</dc:creator>
		<pubDate>Sun, 29 Nov 2009 16:18:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4877</guid>
		<description>Fifth popular post reviewed, and absolutely a hit on something vital to monetary rewards- intent generation, 10/10. &lt;br&gt;&lt;br&gt;We are challenged as curators, content generators, information specialists, and entrepreneurs to create a system which optimally and fairly rewards value creation. An unbiased editorial review is worth so much more to a rational reader than a shill. But how can we best construct an information trail that connects that content generator to the action of a purchase?&lt;br&gt;&lt;br&gt;Advanced tracking tools that allow browsers to remember a users history across systems would enable a user to select a source that most influenced their buying decision. But even this questionable spy network requires conscious recognition of motive forces. &lt;br&gt;&lt;br&gt;My latest project has some relation to this problem as it connects a users actively shared social communication to personalized ads. At least a content generator could host an ad widget like this and allow for the connection between interest and purchase action on their site. This doesn&#039;t help down the road purchase actions. &lt;br&gt;&lt;br&gt;How can we socially support unmonetized editorials/reviews to enable this valuable service. Micro payments could cover the cost of an opinion independent of marketing. But somewhere along the information value curve we as users have to either pay this cost, or accept product shifted opinions.</description>
		<content:encoded><![CDATA[<p>Fifth popular post reviewed, and absolutely a hit on something vital to monetary rewards- intent generation, 10/10. </p>
<p>We are challenged as curators, content generators, information specialists, and entrepreneurs to create a system which optimally and fairly rewards value creation. An unbiased editorial review is worth so much more to a rational reader than a shill. But how can we best construct an information trail that connects that content generator to the action of a purchase?</p>
<p>Advanced tracking tools that allow browsers to remember a users history across systems would enable a user to select a source that most influenced their buying decision. But even this questionable spy network requires conscious recognition of motive forces. </p>
<p>My latest project has some relation to this problem as it connects a users actively shared social communication to personalized ads. At least a content generator could host an ad widget like this and allow for the connection between interest and purchase action on their site. This doesn&#39;t help down the road purchase actions. </p>
<p>How can we socially support unmonetized editorials/reviews to enable this valuable service. Micro payments could cover the cost of an opinion independent of marketing. But somewhere along the information value curve we as users have to either pay this cost, or accept product shifted opinions.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: maconic</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4236</link>
		<dc:creator>maconic</dc:creator>
		<pubDate>Sun, 18 Oct 2009 02:04:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4236</guid>
		<description>I&#039;ve been thinking about this problem for a while also. My startup is working on addressing this using what seems like an obvious solution. At first I was baffled why we couldn&#039;t find a vendor utilizing this &quot;obvious&quot; technique, but after a while we realized this is probably due to functional fixation. Vendors are using new variations on old themes to address this: banner ads for facebook apps, extending text ads to real-time search (like twitter), etc. &lt;BR&gt;&lt;BR&gt;As I see it, the problem is broader than content sites or publishers. It can be generalized to popular figures and social authorities who cause referrals by their actions or recommendations but aren&#039;t compensated. These can be popular tweeters like Ashton Kutcher, popular bloggers like Seth Godin, or popular journalists like Leo Laporte. The solution to the problem Chris Dixon mentioned should also be general enough to cover these other cases as well.&lt;/BR&gt;&lt;/BR&gt;</description>
		<content:encoded><![CDATA[<p>I&#39;ve been thinking about this problem for a while also. My startup is working on addressing this using what seems like an obvious solution. At first I was baffled why we couldn&#39;t find a vendor utilizing this &#8220;obvious&#8221; technique, but after a while we realized this is probably due to functional fixation. Vendors are using new variations on old themes to address this: banner ads for facebook apps, extending text ads to real-time search (like twitter), etc. </p>
<p>As I see it, the problem is broader than content sites or publishers. It can be generalized to popular figures and social authorities who cause referrals by their actions or recommendations but aren&#39;t compensated. These can be popular tweeters like Ashton Kutcher, popular bloggers like Seth Godin, or popular journalists like Leo Laporte. The solution to the problem Chris Dixon mentioned should also be general enough to cover these other cases as well.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: maconic</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4235</link>
		<dc:creator>maconic</dc:creator>
		<pubDate>Sun, 18 Oct 2009 02:03:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4235</guid>
		<description>I&#039;ve been thinking about this problem for a while also. My startup is working on addressing this using what seems like an obvious solution. At first I was baffled why we couldn&#039;t find a vendor utilizing this &quot;obvious&quot; technique, but after a while we realized this is probably due to functional fixation. Vendors are using new variations on old themes to address this: banner ads for facebook apps, extending text ads to real-time search (like twitter), etc. &lt;br&gt;&lt;br&gt;As I see it, the problem is broader than content sites or publishers. It can be generalized to popular figures and social authorities who cause referrals by their actions or recommendations but aren&#039;t compensated. These can be popular tweeters like Ashton Kutcher, popular bloggers like Seth Godin, or popular journalists like Leo Laporte. The solution to the problem Chris Dixon mentioned should also be general enough to cover these other cases as well.</description>
		<content:encoded><![CDATA[<p>I&#39;ve been thinking about this problem for a while also. My startup is working on addressing this using what seems like an obvious solution. At first I was baffled why we couldn&#39;t find a vendor utilizing this &#8220;obvious&#8221; technique, but after a while we realized this is probably due to functional fixation. Vendors are using new variations on old themes to address this: banner ads for facebook apps, extending text ads to real-time search (like twitter), etc. </p>
<p>As I see it, the problem is broader than content sites or publishers. It can be generalized to popular figures and social authorities who cause referrals by their actions or recommendations but aren&#39;t compensated. These can be popular tweeters like Ashton Kutcher, popular bloggers like Seth Godin, or popular journalists like Leo Laporte. The solution to the problem Chris Dixon mentioned should also be general enough to cover these other cases as well.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: marklittlewood</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4094</link>
		<dc:creator>marklittlewood</dc:creator>
		<pubDate>Wed, 14 Oct 2009 11:49:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4094</guid>
		<description>And an excellent post by the way.</description>
		<content:encoded><![CDATA[<p>And an excellent post by the way.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: marklittlewood</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4093</link>
		<dc:creator>marklittlewood</dc:creator>
		<pubDate>Wed, 14 Oct 2009 11:48:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4093</guid>
		<description>There are a few ways of harvesting intent emerging that are less reliant on old advertising models. Have a look at Skimlinks - one good and elegant example. I am also seeing a lot of entrepreneurs approaching this problem in different ways and I expect there to be a lot of startups tackling this problem in the near future.&lt;br&gt;&lt;br&gt;For many digital publishers, advertising has not been the major contributor to revenue for some time. I was surprised to hear from one B2B publisher recently that they have 7 ways of making revenue from visitors to their site and advertising was the least important. &lt;a href=&quot;http://thebln.com/2009/10/why-free-is-no-big-deal-for-the-evening-standard/&quot; rel=&quot;nofollow&quot;&gt;http://thebln.com/2009/10/why-free-is-no-big-de...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>There are a few ways of harvesting intent emerging that are less reliant on old advertising models. Have a look at Skimlinks &#8211; one good and elegant example. I am also seeing a lot of entrepreneurs approaching this problem in different ways and I expect there to be a lot of startups tackling this problem in the near future.</p>
<p>For many digital publishers, advertising has not been the major contributor to revenue for some time. I was surprised to hear from one B2B publisher recently that they have 7 ways of making revenue from visitors to their site and advertising was the least important. <a href="http://thebln.com/2009/10/why-free-is-no-big-deal-for-the-evening-standard/" rel="nofollow">http://thebln.com/2009/10/why-free-is-no-big-de&#8230;</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: alicianavarro</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4087</link>
		<dc:creator>alicianavarro</dc:creator>
		<pubDate>Wed, 14 Oct 2009 04:19:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4087</guid>
		<description>This is a topic close to my heart - I would love to fix the problem so publishers are sufficiently rewarded for the part they play in creating intent to buy, not just through display ads but through editorial content. &lt;br&gt;&lt;br&gt;I think perhaps a solution is that merchants pay a much higher bounty to editorial sites when they do lead to direct sales, or there is a first cookie check alongside a last cookie to see what publisher first sparked the customers interest in their products. Every solution will have its pros and cons, but completely agree a solution must be found, or the web will become populated purely by comparison and cashback sites, and content sites will start to wither and die. No one wants that, surely.&lt;br&gt;&lt;br&gt;I for one, would love to actively explore solutions - Chris, do you know if this is being looked at by PMA or other bodies?</description>
		<content:encoded><![CDATA[<p>This is a topic close to my heart &#8211; I would love to fix the problem so publishers are sufficiently rewarded for the part they play in creating intent to buy, not just through display ads but through editorial content. </p>
<p>I think perhaps a solution is that merchants pay a much higher bounty to editorial sites when they do lead to direct sales, or there is a first cookie check alongside a last cookie to see what publisher first sparked the customers interest in their products. Every solution will have its pros and cons, but completely agree a solution must be found, or the web will become populated purely by comparison and cashback sites, and content sites will start to wither and die. No one wants that, surely.</p>
<p>I for one, would love to actively explore solutions &#8211; Chris, do you know if this is being looked at by PMA or other bodies?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tyler Willis</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-4084</link>
		<dc:creator>Tyler Willis</dc:creator>
		<pubDate>Wed, 14 Oct 2009 03:00:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-4084</guid>
		<description>Fred Wilson had a good post on the defense of using both search and display advertising: &lt;a href=&quot;http://www.avc.com/a_vc/2008/12/display-adverti.html&quot; rel=&quot;nofollow&quot;&gt;http://www.avc.com/a_vc/2008/12/display-adverti...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Fred Wilson had a good post on the defense of using both search and display advertising: <a href="http://www.avc.com/a_vc/2008/12/display-adverti.html" rel="nofollow">http://www.avc.com/a_vc/2008/12/display-adverti&#8230;</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Finance Geek » Musing on value attribution across the purchase journey</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-3996</link>
		<dc:creator>Finance Geek » Musing on value attribution across the purchase journey</dc:creator>
		<pubDate>Mon, 12 Oct 2009 17:41:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-3996</guid>
		<description>[...] want to buy in the first place has been buzzing round my mind since I read Chris Dixon’s post Why content sites are getting ripped off.&#160; He makes a distinction between ‘intent generation’ and ‘intent harvesting’, arguing [...]</description>
		<content:encoded><![CDATA[<p>[...] want to buy in the first place has been buzzing round my mind since I read Chris Dixon’s post Why content sites are getting ripped off.&#160; He makes a distinction between ‘intent generation’ and ‘intent harvesting’, arguing [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Yaniv Nizan</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-3860</link>
		<dc:creator>Yaniv Nizan</dc:creator>
		<pubDate>Fri, 09 Oct 2009 10:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-3860</guid>
		<description>Great post - I completely agree with distinguishing the functions of display advertising and performance (click/affiliate) advertising fill in the buying process. This is also why:&lt;br&gt;1. Video is not good for display advertising - &lt;a href=&quot;http://www.yanivnizan.com/2009/08/why-online-video-advertising-will-never-work.html&quot; rel=&quot;nofollow&quot;&gt;http://www.yanivnizan.com/2009/08/why-online-vi...&lt;/a&gt;&lt;br&gt;2. Video is perfect for performance advertising - &lt;a href=&quot;http://www.yanivnizan.com/2009/10/why-online-video-is-perfect-for-preformance-advertising.html&quot; rel=&quot;nofollow&quot;&gt;http://www.yanivnizan.com/2009/10/why-online-vi...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Great post &#8211; I completely agree with distinguishing the functions of display advertising and performance (click/affiliate) advertising fill in the buying process. This is also why:<br />1. Video is not good for display advertising &#8211; <a href="http://www.yanivnizan.com/2009/08/why-online-video-advertising-will-never-work.html" rel="nofollow">http://www.yanivnizan.com/2009/08/why-online-vi&#8230;</a><br />2. Video is perfect for performance advertising &#8211; <a href="http://www.yanivnizan.com/2009/10/why-online-video-is-perfect-for-preformance-advertising.html" rel="nofollow">http://www.yanivnizan.com/2009/10/why-online-vi&#8230;</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Startup Journey</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-3857</link>
		<dc:creator>The Startup Journey</dc:creator>
		<pubDate>Fri, 09 Oct 2009 07:39:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-3857</guid>
		<description>&lt;strong&gt;Why Online Video is Perfect for Preformance Advertising...&lt;/strong&gt;

Not too long ago I published a post called “why online video advertising will never work” I would actually like to take some of it back. Don’t get me wrong, I still believe that the expectation that online video advertising will become even close to TV...</description>
		<content:encoded><![CDATA[<p><strong>Why Online Video is Perfect for Preformance Advertising&#8230;</strong></p>
<p>Not too long ago I published a post called “why online video advertising will never work” I would actually like to take some of it back. Don’t get me wrong, I still believe that the expectation that online video advertising will become even close to TV&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: peter miron</title>
		<link>http://cdixon.org/2009/09/29/why-content-sites-are-getting-ripped-off/comment-page-1/#comment-3743</link>
		<dc:creator>peter miron</dc:creator>
		<pubDate>Sun, 04 Oct 2009 22:30:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.cdixon.org/?p=1199#comment-3743</guid>
		<description>What if there was a standard way of attributing mentions that could some how be tracked and aggregated? It&#039;s done for banner ads, why not for body content mentions?</description>
		<content:encoded><![CDATA[<p>What if there was a standard way of attributing mentions that could some how be tracked and aggregated? It&#39;s done for banner ads, why not for body content mentions?</p>
]]></content:encoded>
	</item>
</channel>
</rss>

<!-- Dynamic Page Served (once) in 0.346 seconds -->

