Chris Dixon

Technology and job creation

In response to my recent post “Making industries ‘garage ready’ for startups“, venture capitalist Jordan Elpern-Waxman made an interesting comment:

If I understand correctly, “garage-ready” essentially means separating design from manufacturing, i.e. “creativity-intensive” processes from capital-intensive ones. This may be an inevitable result of industry maturation and specialization, but there is a downside to it, at least for the so called “developed” nations. The result of differential costs for commodity labor, the fungibility and liquidity of capital, and the ease of transmitting both human and machine-readable information across arbitrary distances, means that capital-intensive processes – i.e. making things – migrate to locations with lower total cost of operations (which, Germany excepted, tend to be locations with lower labor costs). Another way of saying this is that nothing is fabless; the foundry is merely outsourced and moved to a cheaper location. This reality is great for the creative class and for the lower cost locations, but it’s less happy for the residents of the higher class locations that are not so lucky to be part of the creative class.

I’m not ready to draw the conclusion that this is the cause of the economic inequality in the US and malaise across Europe and Japan, but there definitely appears to be some correlation. Again, I don’t know if these results of the “garagification” of an industry can be reversed or mitigated in the name of societal stability, but if anyone can find a way to do it it would be the creative class. Unfortunately, because techies and entrepreneurs are solidly part of the creative class and perhaps even *the* primary beneficiaries of the separation of design and manufacturing, we generally avoid acknowledging or discussing the negative aspects of this trend.

Note that I said “reversed or mitigated.” Trying to reverse or stop these trends is probably a quixotic goal, but perhaps mitigation is in fact possible. For example, is it possible to create a country in which the entire labor force is “creative”? I myself have trouble seeing how such a possibility could be made real, but I’d like to see more intellectuals and entrepreneurs spend some brainpower on the question.

It is true that new technologies often lead, in the short term, to lower wages and fewer jobs. Craigslist, for example, has about 30 employees yet, by replacing the classified ad industry, eliminated many thousands of jobs (local newspaper reporters, classified ad salespeople, etc). The same could be said for almost every popular website.

On the flip side, new technologies have driven down prices (Walmart and Amazon), led to massive increases in information productivity (Google and Wikipedia), and created new income sources (eBay and Craigslist). Greater productivity and lower prices at least partly compensate for part-time jobs and lower wages.

Jordan is right that these are questions we – the technology community – should spend more time discussing.

  • http://twitter.com/semil Semil Shah

    Chris, check out this TC piece by @jonbishke who is working directly in this space: http://techcrunch.com/2011/07/16/tale-of-two-countries-silicon-valley-unemployed/

  • http://www.samianrosen.com/ Samuel Ian Rosen

    I think about every time I walk through Grand Central Terminal and see dozens of empty ticket windows. Imagine, not too long ago people were paid to sit in those windows 24 hours a day. Their jobs have been replaced by machines that don’t take holidays, never call out sick, process requests twice as fast and never give the wrong amount of change. This same technology has certain created more jobs than it has displaced. 

    • http://www.cdixon.org chris dixon

      It’s a dilemma because on the one hand it obviously seems more efficient and better for society but on the other hand people who had jobs lost them.

    • Mike

      I’m not so sure technology is guaranteed to ensure more jobs in the long term.  First, a modern facet of technology is software, which is easy to reuse and commoditize.  Is there such disparity in technology between the train ticket vending machine and the movie ticket vending machine?  There is room for consolidation, and among various industries.  Second, the scarcity of the planet’s resources will disrupt the current economic system.
      As for the short term, there may be a current shortage of engineers, but I’m not sure those available jobs are enough to outweigh the total number lost over the last few years.
      If each generation of technology has been disrupted by another of greater efficiency, the system requires new market generation for significant job growth.  Large-scale & long-term job creation occurs when technology creates or expands new markets.

  • http://masongentry.com Mason Gentry

    Check out ‘The Lights In the Tunnel’ by Martin Ford. He does a great job at exploring this topic.

  • Humberto Moreira

    A key a dilemma is the distinction between value creation, which technology is definitely great at, and the mechanisms for value allocation and distribution, which don’t necessarily translate into “jobs”. Industrial society offered employment as a mechanism for individual value capture, but the dynamic structures enabled by new technologies have changed this dramatically.

    In addition to an emphasis on creative intensity, there is an emphasis on abstraction. In a way, the first derivative is making something, the second derivative is designing it, and the third is perhaps the financial sector, capturing value through the abstract manipulation of real products and services turned into quantities and symbols.

    • http://www.cdixon.org chris dixon

      >> A key a dilemma is the distinction between value creation, which technology is definitely great at, and the mechanisms for value allocation and distribution, which don’t necessarily translate into “jobs”.
      True – I suppose at the limit costs are zero and we have robots doing everything for us a la Wall-e?? High value creation but no jobs.

      • http://about.me/jelpern Jordan Elpern-Waxman

        The trend seems to be that as the value-to-jobs ratio increases, the more the value accrues to the top of the economic pyramid. At what we’ll call the “Wall-e” limit, value accrues entirely to capital.

  • http://www.alearningaday.com Rohan

    Hmm. 

    I feel.. that’s like saying there used to be a whole industry around horses and horse shoes. 

    And of course, Henry Ford came along and messed that entire industry up. Now all the blacksmiths were out of jobs. 

    We all know how that story ends. 

    In the short term, job creation is always a problem. That said, there will always be such problems. That shouldn’t stop progress, should it? 

    It’s disruptive. But better for the long run. 

    In my humble opinion. 

    • http://bykung.com Brian Kung

      At the same time, short term problems can’t be ignored. Technology has never been as disruptive as it is today, and it grows more disruptive every day. The question Erik Brynjolfsson and Andrew McAfee ask is “is technology outpacing our ability to train new workers?” (http://lat.ms/vvTAz8)

      I think it’s a legitimate concern. Perhaps not for an entrepreneur, but for those who aren’t as adaptable or don’t have the resources to make the best of the technological advances we’ve seen recently.

      I was at a food court with a friend today and, as we watched the workers make our fries, he said something along the lines of “I wonder when this will all be replaced by robots.” It might even happen within our lifetimes, judging by the robotics in the Tesla manufacturing plant. What will those people do, then?

      • http://www.alearningaday.com Rohan

        That’s a great argument, Bryan. I see your point of view and I think I understand where you are coming from. I think you are spot on when you say it’s a ‘legitimate concern.’

        I have 3 reasons though as to why I still feel the way I do - 

        1. At any given period of time, there will only be a few technologies on this planet that will be truly disruptive. Most things stay constant. There’s always a proportion that changes. Hence, I’ don’t find myself worried by change. It’s the way of thing. And our resistance to it is also the way of things.

        2. An innovator’s greatest strength is to innovate. Asking an innovator to think about issues like sustainability, carbon footprint when considering the impact is alright, in my opinion. However, asking him/her to consider the impact on future job is like ‘controlled innovation.’ And I’m not sure innovation is ever really controlled.

        3. Finally, innovators have enough trouble as it is. They are ALWAYS fighting the tide. They always have resistance from old corrupt systems (see SOPA bills etc). I think there are enough folks out there worrying about ‘preserving the status quo.’ We need more who are out there doing great work.. 

        Again, IMHO. And I really like @BerislavLopac:disqus ’s Seth Godin take.

        “Job creation is a false idol. The future is about gigs and assets and art and an ever-shifting series of partnerships and projects. It will change the fabric of our society along the way. No one is demanding thatwe like the change, but the sooner we see it and set out to become an irreplaceable linchpin, the faster the pain will fade, as we get down tothe work that needs to be (and now can be) done.”

        • http://bykung.com Brian Kung

          I agree with all three of your points, and furthermore @BerislavLopac:disqus’s point that job creation is a false idol. In the future we’ll see a major social shift toward requiring creativity and entrepreneurship to thrive, as the jobs that are essentially just cogs in the machine are replaced…by machines. You see this even at “white collar” levels in the cottage industrialization of tech (http://www.usv.com/2011/11/what-comes-next.php).

          However, that does not rule out the possibility of short term economic consequences that are bad for entrepreneurs as well. If there are no buyers for new technologies, no customers for new startups, then progress will slow. Not only will progress slow, but very real problems may rise: homelessness, lending bubbles, inability to train new workers adequately (which leads to fewer consumers).

          Until the future arrives in full and everyone is a creative or an entrepreneur, I think Jordan Elpern-Waxman has a good point.

          • http://www.alearningaday.com Rohan

            Agree on this, Brian.

            There’s always a valley between 2 mountains. 

            So, progress will definitely have a dip! And in this case, it might even be a big one. :)

    • http://about.me/jelpern Jordan Elpern-Waxman

      Henry Ford didn’t disrupt blacksmiths so much as horses.

      • http://www.alearningaday.com Rohan

        Agree. :)

        • FAKE GRIMLOCK

          WHAT HAPPENED TO THE HORSES IS SAME AS WHAT GOING TO HAPPEN TO MIDDLE CLASS.

          • http://about.me/jelpern Jordan Elpern-Waxman

            FAKE GRIMLOCK READ MY MIND!

          • http://twitter.com/lchamberlin Luke Chamberlin

            The middle class will throw off the reins of their oppressors and run wild through green pastures?

  • http://ventureswell.com LukeG

    On a little bit of a tangent: I think we in startupland often underestimate or dismiss the amount of creativity that goes into other, often blue-collar jobs.

    This last summer I met a guy who runs a small screw shop. They own a couple of commodity machines that take a chunk of metal and carve it into whatever object they’re told to. Those pieces end up as subcomponent parts of automotive components, for example. There are thousands of shops with the same gear across the country. Some make different parts, some compete. The way this guy competes – what gives him his edge – is that he can make say 15 widgets per hour, per machine, instead of 10.

    How? Because of the way he instructs the machine to cut up the hunk of metal. He looks at that chunk, and thinks of his cutting tools operating in three directions, and designs a shorter/faster route to the final product. His small-business, blue-collar competitive advantage is based in imagination and intellect.

    We take the blue-collar objects around us for granted. There’s more “creativity” going into these than most of us know or understand; definitely more than goes into most spreadsheets. 

    • http://www.cdixon.org chris dixon

      Good point. I grew up in a manufacturing town in Ohio and saw similar creativity in blue collar jobs.

    • http://bykung.com Brian Kung

      Isn’t this a case of a creative entrepreneur, though?

  • http://www.kidmercuryblog.com kidmercury

    craigslist creates a lot more than 30 jobs; lots of small businesses benefit, as well as prostitutes and drug dealers. the same principle applies to other technology companies — the core organization may be small but they are enabling many small businesses and re-defining how businesses grow.

    as for job creation, technology entrepreneurs are of secondary relevance; first and foremost is debt and monetary policy. debt and jobs are like a seesaw; push one side down and the other goes up. government forces more debt upon the public via monetary policy which allows government to borrow as much as it would like; this scam results in inflation and increases debt obligations, both of which hinder employment.   

  • http://micahtcollins.com micahtc

    I’ve always bought the argument that it’s the educational apparatus for working professionals that is lagging in post-industrial societies. The rate at which technological advancement dis-intermediates common skill-laborers far surpasses the rate at which typical laborers update their skills enough to move horizontally in the job market and thus dodge the bullets of irrelevance (geographic immobility is another factor). 

    This is the dynamic that causes labor market dislocations. A consistent, affordable, and accessible educational system could provide professionals a means to re-tool BEFORE they should lose their job, lessening the negative impacts of the destructive side of innovation. Innovation teaches the value of continuous improvement, but for the skill-worker class, the notion of the same as it pertains to their own skills isn’t institutionalized or socialized enough to serve the market well.  

    The free market provides some manner of this in trade schools, that proactive people can take advantage of, but without policy, and even employer accommodations to offer the time, perhaps there isn’t enough incentive, awareness, or time for today’s skill workers to benefit.

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  • http://berislav.lopac.net Berislav Lopac

    I like Seth Godin’s take on that in http://sethgodin.typepad.com/seths_blog/2011/09/the-forever-recession.html:

    “Job creation is a false idol. The future is about gigs and assets and
    art and an ever-shifting series of partnerships and projects. It will
    change the fabric of our society along the way. No one is demanding that
    we like the change, but the sooner we see it and set out to become an
    irreplaceable linchpin, the faster the pain will fade, as we get down to
    the work that needs to be (and now can be) done.”

    • http://www.cdixon.org chris dixon

      Interesting and probably true–but still very hard transformation for laid off plant worker to make.

      • http://berislav.lopac.net Berislav Lopac

        Not much harder, I’d say, than the transition done by farmers in the 19th and early 20th centuries when they moved to cities to become factory workers.

        • http://twitter.com/lchamberlin Luke Chamberlin

          I disagree here. Manual labor on the farm was not so different from manual labor on the factory floor. New skills could be learned in a few weeks.

          Compare that to a laid-off plant worker trying to find a job in technology.

        • http://about.me/jelpern Jordan Elpern-Waxman

          Consider the period from 1890-1945 that came out of that transition. I wouldn’t want to repeat that.

      • FAKE GRIMLOCK

        MAIN ISSUE WITH ALL JOBS BECOME CREATIVE IS MOST PEOPLE NOT CREATIVE.

        • http://www.adub.net/blog Alan Wells

          +1 to this. In most cases, our education system is  utterly failing to prepare people for this future.

  • http://twitter.com/VidCruiter VidCruiter

    The result of technology replacing jobs as always been happening. Many articles I have been reading discuss the fact before growth was manageable. Yet now in tech these changes are happening exponentially.
    I know what we do will disrupt thousands of jobs.
     Many people believe unemployment rates will rise up to possibly 40% in 10 years. See this economist article. http://www.economist.com/blogs/babbage/2011/11/artificial-intelligence?fsrc=scn%2Ftw%2Fte%2Fbl%2Fludditelegacy

  • http://bykung.com Brian Kung

    Another question besides “Is it possible for a nation to be comprised of creatives” is “what is a creative career?” For instance, @LukeG:disqus’s example of a blue collar worker is someone I’d consider to be a creative entrepreneur.

    What is a “creative” person? I would say all entrepreneurs, certainly. But is it only entrepreneurs?

    • http://about.me/jelpern Jordan Elpern-Waxman

      I am not an entrepreneur (yet?). But I am a creative. So I would say entrepreneurs are the most extreme example of “creatives” but not the only ones.

  • http://twitter.com/lchamberlin Luke Chamberlin

    High-volume, low-skill manufacturing will never return to America.

    America made the mistake in the 60s and 70s of trying to compete on price with overseas factories. This led to a degradation of quality which only quickened the downward spiral.

    Contrast this to Germany and Japan, whose manufacturing sectors focused on their strengths and did not try to compete on price.

    American manufacturing will only thrive where specialization and knowledge can be leveraged and turned toward new markets and challenges.

    A great example is the company Kyocera (short for Kyoto Cermanics). Kyoto has been a center for pottery and ceramic production for over 1,000 years. Drawing on that knowledge and the skilled labor in the area, Kyocera began producing industrial ceramics in the 1960s and was instrumental in the semiconductor revolution (ceramic casings are used to enclose CPUs). They also make those neat ceramic knives that you never need to sharpen.

    If they looked at their skill-set and said “well, all we can do is make dinner plates and Chinese plates are cheaper so we’ll have to lower our prices” they would be out of business. Unfortunately, I think this is what happened to much of the Rust Belt in America. Too stubborn and slow to adapt.

    Skilled manufacturing, including craftsmanship, is the only kind that will survive in “developed” countries (China included some day).

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  • http://about.me/jelpern Jordan Elpern-Waxman

    Thank you Chris for this post. It’s great to see the conversation here. I could write about it on my blog but then of course no one would read it :-)

  • http://www.theviewfromoutsidemytinywindow.blogspot.com InspectorClouseau

    You are absolutely spot on with respect to this one Chris.
    1.  This is a subject
    which I plan to address in an upcoming article on my blog.  I have tentatively entitled it, “Why All
    Politicians are Liars.” 

     

    2.  While a direct
    cause and effect relationship can be relatively easily proven in the physical
    universe involving physical / inanimate objects, it is far more difficult to
    prove such a relationship in the human / emotional universe.  In the realm of human / emotional concepts,
    of which “job creation” and “job pursuits” are subsets, we distance
    ourselves even further from potential solutions, and complicate the search,
    when we politicize the discussion.

     

    3.  The history of
    technology, believe it or not, is a relatively recent concept.  In fact, a professor at Georgia Tech during
    the 1970s and 1980s, Melvin Kranzberg, Ph.D., was known as the “Father of
    the History of Technology.”  It is a
    subject taught in the “social science” arena, not the hard core science
    arena.

     

    4. By now, you have a hint as to where I am going.  Job creation is about technology.  Technology
    is about creativity, innovation, and invention.  I was in the technology, innovation, and
    intellectual property field for years. 
    The inventors with whom I and my firm dealt did not stop to think one
    minute about any of the factors mentioned above.  They innovated and invented because that’s
    who they are and that’s what drives them spiritually and emotionally, sometimes
    to the exclusion of other things that drive other folks.

     

    5. When you have a society where a sufficient number, or CRITICAL
    MASS, of your citizens are inventors, scientists, and engineers, new
    technologies result.  New
    technologies create new businesses, and new businesses create jobs.  Check out the numbers of scientists and
    engineers being produced by our universities as compared to past years.  As a result of my experience in the tech
    start-up venture capital world, I will concede that fledging businesses or even
    struggling businesses might consider some of the factors mentioned.  However, most good, profitable businesses
    have savvy people at their helm who figure out the way to make more money, no
    matter what the environment in which they find themselves.  They also work 80-90 hours per week, not 40.  They are not of the mindset that they let the
    factors mentioned above influence their pursuit of profit.

     

    6.  Technology waves
    occur in cycles.

     

    7.  Folks in the
    technology arena claim that “what the world needs now” is another
    earth-shattering, significant invention which advances the interests of all
    humankind, no matter the socio-economic status or geographic location:  things along the order of the automobile, the
    airplane, the locomotive, the computer, the personal computer, the Internet.  We have not had such a type of invention in a
    very long time.  We are due.  In the mean time, the world struggles.

     

    8.  American society
    has become a society obsessed with sound-bites, the superficial, athletes,
    entertainers, and media talking heads. 
    Some months ago, I wrote a piece entitled, “Does Any One Have a
    Real Job in America Any More.”  In
    our transition from a manufacturing economy to a service economy, the product
    (i.e. inventions and technology) production got shifted off shore for profit
    reasons (which some deem treasonous), and we were left with ad men,
    salespeople, fast food dispensers, and folks to collect your money.

     

    9.  Bottom line:  we need more scientists, engineers and
    inventors to start the process of creating jobs.

     

    10.  The cover story
    on Newsweek some weeks ago discussed how we are killing ourselves from a
    scientific perspective, and recounted some of our earlier successes.  The Chinese are producing kids eager to
    pursue scientific and engineering careers (in massive numbers).  We’re about to get our butts kicked by the
    sheer numbers alone, unless we wake up and stop the partisan bickering over
    non-issues.

  • FAKE GRIMLOCK

    TECH MAKE THINGS CHEAP. ALSO MAKE JOBS OBSOLETE. END RESULT IS MOST PEOPLE HAVE NO MONEY AND LOTS OF CHEAP STUFF.

  • Anonymous

    There are two issues at hand wrapped into one post:

    (1)

    One is being able to carve manufacturing out..  As industries mature, the interfaces between processes / parts standardize, stabilize, and then modularize. This is described by Chris’s previous post…  One doesn’t need to have all the functions vertically integrated in one facility, and some of the necessary steps can take place elsewhere, potentially in other countries.

    In practical terms, usually mass manufacturing is at the bottom of the “U” curve in the value chain:  one end of the U is R&D/design and the other is branding/marketing.  Both ends produce nice office jobs,  whereas the bottom of the U  (i.e. actually making laptops) provides blue-collar jobs & companies with razor thin margins.

    It is true that enabling the manufacturing to take place elsewhere means that people in the US labor market are now in competition with their peers elsewhere who can perform such functions.  Being able to move manufacturing,  especially with improvements in inventory management, shipping,  infrastructure (energy, roads etc.) in the developing world all increase competition for this class of laborer.   This can be expected to put a downward pressure on wages & increase inequality.

    (2)

    However,  the neo-luddite argument of technology destroying jobs is false, and comes from a fundamental misunderstanding of economics.  It can be briefly stated as seeing modern economies as a zero-sum game, with a fixed pie to distribute. 

    Let’s consider pre-modern societies: Most of the population used to work in farming and activities otherwise related to getting calories:  fishing, hunting, gathering et cetera.  

    Nowadays, however, in most developed countries, less than %2 of the population now works directly in farming, fishing, hunting, and gathering.   Contrary to massive societal collapse,  this freed up people to do/make other kinds of stuff, like iPad games.

    Miners & people who dug tunnels for railways complained about the steam engine, and there have been hundreds if not thousands of technological changes that made entire classes of jobs redundant throughout history.  Yet this only enabled people to offer even more sophisticated services to each other:

    Most of our “needs” / “wants” are far removed from the basics. If people stopped wanting stuff,  we’d be in trouble…  but  in reality,  our wants overcome our actual needs so greatly that, we go around sleep-deprived,  without getting fresh air & exercise,  not spending enough time with our children,  eating too much etc. in pursuit of respect, success or whatever our insecurity at the moment is.  Human desire & need is endless (and so is human suffering),  and no technological change will lead to societal collapse due to making people redundant.

    Our wants are ever increasing, from self-driving cars to space travel to taste recommendation engines.  There will always be an infinite number of new wants to satisfy,  even if you find yourself without a job due to craigslist. Simply look up an ad in it.  This is the basic driver of our economy.

    • http://twitter.com/tredsite tred

      holy cow, haven’t been on this blog in a while.  awesome post, awesome comments, awesome points dkural.  daaaaamn.

      “bottom of the U” jobs
      will be irreversibly replaced by emerging economy laborers, ostensibly. 
      but i think there’s a powerful long
      term force counter-acting such a shift.  macroeconomics suggests that
      the value of an emerging economy’s currency will
      appreciate against a first-world economy’s currency when, for example,
      unemployment rises in a developed country and falls in an undeveloped
      country.  similarly, emerging economy institutions / infrastructure /
      forex reserves / costs of doing business get stronger and increase, and
      boom, the playing field for manufacturing labor levels out.  of course,
      the awesome
      thing about macroeconomics is that there’s no vacuum.  instead, endless
      forces
      muddle economic reality, making causality of isolated variables (much
      less bigger picture stuff) difficult to understand; muddling forces du
      jour being the chinese government’s currency manipulation
      (understandably, there’re more people looking for work in china than
      there are people in the
      us) and the usd’s lone existence as the world’s reserve money (ie, money
      that foreign governments must own to protect the market value of their
      own currency by using usd’s to buy theirs back on the open market) –
      which create extra demand for american cheddar, and extra supply of
      chinese cheddar, respectively.  even though stuff gets crazy short term,
      macroeconomics should win in the long run, and “bottom of the U” jobs
      will be returned at some point.

      i also agree with your zero sum fallacy point (your explanation
      reminds me a lot of jared diamond) and of the desires / suffering that
      drives
      consumerism.  value creation has no ceiling, and technology will
      continue to make life much MUCH easier and more convenient, even for the
      poor.  our standards of living are more comfortable than those of
      generations prior (playing PS3 all day and living off unemployment is
      preferable to hooverville), but unfortunately, we don’t measure against
      generations
      prior, we measure against the jones’s.  this is the struggle that drives
      consumerism (fight club got it partially right). 

      BUT, technological
      advancement isn’t just about making lives easier and more convenient,
      it’s also about scientific and artistic pursuit,
      curiosity, and passion for thinking in metaphor.  star trek represents a
      utopia in which basic wants and needs are met by technology, at which
      point the cultural focus moves from “stuff” to science and exploration. 
      in reality, if technology can one day give us food, shelter, connect us
      to the
      right life partner, etc., what will we do with our minds all day?  will
      we become more lazy,
      or more curious?  whether we gravitate towards “wall-e” distopia or
      klingon-calibre thrills might depend on the answer.  suppose we’ll probably fall somewhere in the middle though.  haha.

    • http://twitter.com/gfeek Grant Feek

      holy cow, haven’t been on this blog in a while. awesome post, awesome comments, awesome points dkural.

      “bottom of the U” jobs will be irreversibly replaced by emerging economy laborers, ostensibly. but i think there’s a powerful long
      term force counter-acting such a shift. macroeconomics suggests that the value of an emerging economy’s currency will appreciate against a first-world economy’s currency when, for example,
      unemployment rises in a developed country and falls in an undeveloped country. similarly, emerging economy institutions / infrastructure / forex reserves / costs of doing business get stronger and increase, and boom, the playing field for manufacturing labor levels out. of course, the awesome thing about macroeconomics is that there’s no vacuum. instead, endless forces muddle economic reality, making causality of isolated variables (much less bigger picture stuff) difficult to understand; muddling forces du jour being the chinese government’s currency manipulation (understandably, there’re more people looking for work in china than there are people in the us) and the usd’s lone existence as the world’s reserve money (ie, money that foreign governments must own to protect the market value of their own currency by using usd’s to buy theirs back on the open market) – which create extra demand for american cheddar, and extra supply of chinese cheddar, respectively. even though stuff gets crazy short term, macroeconomics should win in the long run, and “bottom of the U” jobs will be returned at some point.

      i also agree with your zero sum fallacy point (your explanation
      reminds me a lot of jared diamond) and of the desires / suffering that drives consumerism. value creation has no ceiling, and technology will continue to make life much easier and more convenient, even for the poor. our standards of living are more comfortable than those of generations prior (playing PS3 all day and living off unemployment is preferable to hooverville), but unfortunately, we don’t measure against generations prior, we measure against the jones’s. this is the struggle that drives
      consumerism (fight club got it partially right). 

      but technological advancement isn’t just about making lives easier and more convenient, it’s also about scientific and artistic pursuit,
      curiosity, and passion for thinking in metaphor. star trek represents a utopia in which basic wants and needs are met by technology, at which point the cultural focus moves from “stuff” to science and exploration. in reality, if technology can one day give us food, shelter, connect us to the right life partner, etc., what will we do with our minds all day? will we become more lazy, or more curious? whether we gravitate towards “wall-e” distopia or klingon-calibre thrills might depend on the answer…or maybe we’ll fall somewhere in the middle.