“We leverage the billions of dollars spent on the consumer mobile phone business”

NYTimes has an excellent profile of Planet Labs, a startup that makes low-cost satellites:

These satellites are powered by batteries normally found in a laptop, with semiconductors similar to those in a smartphone. “Nothing here was prequalified to be in space,” Mr. Marshall said. “We bought most of our parts online.”

Planet Labs will not disclose its manufacturing costs, but potential customers who have seen the products think the satellites are approximately 95 percent cheaper than most satellites, a figure Mr. Marshall would neither confirm nor dispute. “We leverage the billions of dollars spent on the consumer mobile phone business” for most of the company’s parts, he said.

Chris Anderson calls this “the peace dividend of the smartphone war.” Across a wide range of sectors, startups are now tackling problems that previously required billions of dollars from governments or multinational corporations.

22 thoughts on ““We leverage the billions of dollars spent on the consumer mobile phone business”

  1. Exactly, this is just one example of the evolving startup mindset- The more people realize that there’s a way around the red tape rather than through, the easier it will be to nurture & grow innovation in society. Thanks for the post!

  2. joeagliozzo says:

    I just did the world’s largest logistics tradeshow and there are many dedicated hardware providers that are ripe for disruption by this type of technology. They still sell billions of dollars of high priced dedicated equipment. When smart startups take these markets on with standard cell phone based devices not only will they disrupt the market and win business from existing customers, but the drastically lower prices will expand the market for smaller customers and new uses.

  3. dodgit says:

    It’s the dividend of having a competitive, rapidly growing, well-funded market for smart phones. Has nothing to do with “war”, or “peace”.

  4. Obviously,some people things such.But it’s the most rapidly growing competitive market for smart phone.Thanks for the informative post.

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