Steve Jobs predicted that tablet computers would become so dominant that “PCs would become like trucks” – special-purpose industrial devices. Skeptics replied that tablets were only useful for consumption and not creation and therefore couldn’t replace PCs, to which Jobs said:
We are just scratching the surface on the kinds of apps for the iPad…I think there are lots of kinds of content that can be created on the iPad. When I am going to write that 35-page analyst report, I am going to want my Bluetooth keyboard. That’s 1 percent of the time. The software will get more powerful. I think your vision would have to be pretty short to think these can’t grow into machines that can do more things, like editing video, graphic arts, productivity. You can imagine all of these content creation possibilities on these kind of things. Time takes care of lots of these things.
History supports Jobs’ argument. In the past, new user interfaces led to new categories of creation applications. Back in the 70s and 80s, when computers had text-based interfaces, word processors and spreadsheets were invented. In the 80s and 90s, when computers had graphical interfaces, presentation and image editors proliferated. Jobs was simply predicting that historical patterns would repeat.
Today we are announcing that Andreessen Horowitz is leading a $15M Series A investment in FiftyThree, a company whose goal is to build the essential suite of mobile tools for creativity. You might know FiftyThree as the company behind the iPad app Paper. Paper has been embraced by millions of everyday creators, and has won dozens of awards (including Apple’s App of the Year). It is also one of the top grossing iPad productivity apps ever. But this is only the beginning of FiftyThree’s ambitious plans.
The FiftyThree team spent their careers working on breakthrough computing projects, including lead roles on Office, Kinect, Sonos, and the Xbox. Particularly relevant was a project they led at Microsoft called Courier that has been widely praised as a visionary take on tablet computing (unfortunately, Courier was never brought to market).
FiftyThree didn’t need to raise money, but decided that the opportunity was so large that it made sense to accelerate their efforts with additional capital and resources. They’ll be expanding their engineering teams in New York and Seattle, and will broaden their offerings across software, services, and hardware.
I first met the founders in New York in 2011, and have since spent a lot of time with them. I’m convinced that they are one of the most innovative design and engineering teams in the world. In the past, they reimagined how we play games, view images, listen to music, create documents, and more. With FiftyThree, they are rethinking the very way we create and collaborate on ideas. I couldn’t be more excited to be involved.