Chris Dixon

The one number you should know about your equity grant

The one number you should know about your equity grant is the percent of the company you are being granted (in options, shares, whatever – it doesn’t matter – just the % matters).

Number of shares:  meaningless.

Price of shares:  meaningless.

Percent of the outstanding option pool:  meaningless.

Your equity in relation to other employees:  meaningless.

Strike price of options: meaningless.

The only thing that matters in terms of your equity when you join a startup is what percent of the company they are giving you.  If management tells you the number of shares and not the total shares outstanding so you can’t compute the percent you own – don’t join the company! They are dishonest and are tricking you and will trick you again many times.

I find it really depressing how often employees, especially engineers who are so smart about other mathematical issues, don’t get this.  I felt forced to post this after talking to a friend today who told me about how a prominent NYC startup has been telling hires the number of shares they are granted but won’t tell them the percent those shares represented (“it is company policy”), or the number you need to compute the percent – the total outstanding shares.  It’s really amazing people are getting away with this simple and incredibly cynical trick.

I’ve seen many companies “split the stock” 10-1 so that instead of, say, 10M shares there are 100M shares outstanding so the absolute number of shares granted sounds really big to naive hires who don’t understand that all that matters is the percent they own.

I think every engineering school in the country should have a week-long course on the basics of the capitalization of startups.  There are other things that matter too, but far less (like the number of preferences outstanding).   I’ll try to write about these other things in later posts.

Engineers – here’s how equity is paid out in a normal company sale/IPO (assuming a “good” outcome – in the downside cases it’s more complicated as investors have preferences which act like a max() function).  You get the percent you own multiplied times the price the company was sold for (or the market cap after IPO).  That is why percent ownership is the only equity number that matters.  Don’t work for someone who tells you otherwise or won’t tell you what percent you own.

  • Brian Manning

    I must be missing something. I’m confused as to why not showing the shares outstanding is seen as deceptive.

    Let’s look at two ways that a company could communicate the value of options to an employee. To keep it simple, let’s ignore the amount the employee will have to pay to purchase the shares, let’s just look at gross value.

    Option 1:
    Current share price: $10
    Number of options granted: 10,000
    Current value of option grant: $100,000

    Value increases as current share price increases. If there’s a 2:1 split, the share price drops to $5.

    Option 2:
    Company’s current market value: $10,000,000
    Total shares outstanding: 1,000,000
    Current share price: $10
    Number of options granted: 10,000
    % ownership: 1%
    Current value of option grant: $100,000

    Value increases as the company’s market value increases.

    These are two different ways of describing the same thing, neither is deceiving. In the first example subsequent dilution is communicated through the share price, in the second through shares outstanding. Either calculation will catch it. If you believe that Option 1 is deceiving, you’d have to believe that they’re equally deceiving.

    The only difference is that Option 1 is slightly easier to understand. I think it’s simpler math – not deception – that causes companies to communicate it this way.

  • chris

    An intelligent employee should figure out the expected value of his/her options by thinking about possible exits. E.g. “in the best case this company will sell for $200M”. without knowing % you have no way to know what this mean in terms of your payout. if in option 1, they revealed the current market value, that would be sufficient also, so the employee could compute the %.

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  • OldTimer

    When joining a startup, new employees can certainly negotiate the number of options, however, is the strike price of those options negotiable?

  • chris

    Oldtimer – not usually. For tax reasons ISO options need to be struck at what a valuation firm says the current option price is worth.

  • OldTimer

    Thanks a lot, Chris. Appreciate the quick reply and love the blog!

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  • http://startupcfo.ca Mark MacLeod

    Chris,

    I agree with you even though I don’t always practice what I preach for the simple reason that this transparency can sometimes create cultural issues internally.

    In my experience, developers discuss their compensation openly. I may have individual team members with very different option %s based on when they joined primarily.

    When you know your colleague has 3x more upside than you that affects your daily motivation.

    I know that most option grants don’t generated the incentives we hope for as managers and most staff don’t drink the kool aid and think they’ll get rich, so we need to fix it. And so, you’re right to bring this up. I just do worry about the effect this level of transparency has on team morale.

    How much time will you spend educating people on why its a good thing that post the next funding round their % went down?

    I’m going to stop now, because the more I write, the more I think you’re bang on (i.e. if everyone knows and sees their personal dilution, it can be motivating so everyone pushes harder to keep things capital efficient).

    Thus endeth this Monday morning stream of consciousness.

  • http://www.souzdomstroy.ru/ Kiruha

    Хорошо, давайте обсудим это в отдельной теме. Хотя это не столь важно.

  • John Chan

    Thanks for the post!

    My 2 cents:

    For an employee, I think price per share captures enough information. You are basically telling your employees: You get a salary plus bonus. Bonus is in the form of options. This year, you get 10,000 options at $5 (ignore strike price for simplicity). That’s worth $50,000 today. It may increase as the company does better (partly your responsibility…as a valued team member) or it may decrease if we all mess up (down round or business failure). See it as a non guaranteed bonus. The only thing that is guaranteed is salary. That’s the whole concept of thinking of options NOT as a lottery ticket but as compensation. The following year, the company will grant you more options.

    What more does the employee need to know? I think if you are asking them to think about % stake from the beginning you are encouraging them to think about lottery ticket payouts rather than the merits of the job/career itself.

  • http://www.victusspiritus.com Mark Essel

    I miss Disqus on this 11th popular post. I give it a 9/10 because it’s short, sweet, and absolutely vital to anyone who wants to consider joining or running a startup.

    Don’t play games if you expect to find smart people that will work for the best growth/profitability of your business.

    Love the succinctness of this post, certainly after reading posts and comments for the past few hours ;) .

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  • AJ

    I agree with Nivi. Share price matters. Focusing on % ownership is not that meaningful (even though it gives a yardstick).

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  • Munish

    I found your blogs having the best straight out of the heart and “real” content. And also lot of questions answered. I found it getting related totally with whatever thoughts i have made till now of startup land. Thanks for guiding people like me.

    I am going to join an internet start-up next month pre-funding.
    Currently the brief status is:

    2 founders spent 1+ yr bootstrapping
    4 fresh out of college engineers made offers to join mid-this month.

    They are giving final touches to their product's working demo for 1st round VC funding hoping for a $2M+.

    I am 6 yrs experienced and going in for an Architect role.
    I am going on a 75% pay-cut, since till now the company is funded by founders' own pocket. But i have planned things and i am out of “safe company” mode and prepared to WORK in startup mode.

    They haven't yet formulated their final offer to me but What kind of equity should i be looking at in % terms ?

    Your input on this will be highly beneficial for me.

    Thanks !
    MG

    • Munish

      Addign a clarification…
      75% pay cut = taking only 25% or little less salary just for sustainment.

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  • http://www.facebook.com/davehawley David Hawley

    Thank you for saying it!

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