Chris Dixon

Making industries “garage ready” for startups

One of the most important events in the history of modern computing was the advent of “fabless” (“fabrication-less”) semiconductor companies.  The story of fabless semis is similar to the recent history of internet startups: various forces led to an order-of-magnitude reduction of startup costs, which then led to a surge of innovation.

Before the 1980s, if you wanted to invent a new semiconductor, you had to both design and manufacture it. This meant you had to build a large manufacturing plant, something only large companies like Intel, Motorola, and IBM could afford. Hence, semiconductor design was generally too expensive for venture-backed startups.

In the 1979, two computer scientists published a seminal book that argued for the separation semiconductor design and manufacturing. Followed by years of investment by DARPA and others, an industry emerged where chip designers used software (“EDA software”) to design and test semiconductors, and then sent standardized specifications to “foundries” that did the manufacturing (most of which were located in Taiwan – the largest in the world to this day is Taiwan Semiconductor Manufacturing Company).

This dramatically lowered the cost of starting semiconductor design shops, and in turn led to a massive wave of startup innovation. These startups designed chips for cell phones (Qualcomm), Wifi (Atheros), computer graphics (Nvidia), and much more.  Most were funded by venture capitalists and located in Silicon Valley.

Tech sectors tend to get really creative when they become “garage ready”:  a Steve Jobs and Steve Wozniak, or a Larry Page and Sergey Brin, can, with very little capital, change the world. It happened with semis in the 80s and happened in the 90s and 2000s for internet companies.

Eventually every vertically integrated, capital-intensive sector becomes garage ready. Someday, for example, we will have “fabless” gadget design and biotech research, enabling a small shop in Brooklyn or SoMa to create an iPhone killer or next-generation cancer drug.

  • http://twitter.com/robzidar Rob Zidar

    Nail.  Hit on the head.

  • http://twitter.com/neulantis Neulantis

    both are very plausible scenarios – 3D printing should ultimately be able to achieve the former (iPhone killer), and big data analytic approaches are already being used to go after cancer     

  • http://www.michaelwfrank.com Michael Frank

    Nice post. Cheap infrastructure and lower barriers to entry do seem to usually lead to an explosion of creative activities. (The amazon S3/EC2 infrastructure and open source software example probably applies as well for web development).

    So, is this an argument for more government supported basic research and open source projects in general?

    • http://www.cdixon.org chris dixon

      The fact is the US govt (mostly through DARPA) has funded most basic CS research over the last 50 or so years.

      • Anonymous

        But was that funding a fortuitous byproduct of a boom singular to this country’s economic history?  
        If that kind of funding is unlikely in our immediate future, is it possible to imagine a new wave of progress assuming that tools for research are already at the public’s disposal?  Ex: Do you think meaningful technological progress has been made given the recent growth of open source software via services like github and the community of connected hackers?

        • http://www.cdixon.org chris dixon

          My guess is even without government funding, movements like open source software are powerful enough to reshape & modularize industries.

          But lots of government funding on basic research sure doesn’t hurt.

          • http://twitter.com/MalliaJoe Joe Mallia

            Chris, a bit off topic but since we’re talking about government research… I’m a first time entrepreneur looking to transition my company from an “R&D firm” (main focus has been providing the government with R&D) to a start-up. I want people to actually use our products and research; a lot of great technology is developed with use of government funding but unfortunately most of it never sees the light of day for a multitude of reasons, but the lack of business acumen in the public sector is a main culprit. We currently have a prototype of our cyber security technology, would it be alright to contact you? My email is jmallia@sicore-tech.com, we’re in the nyc area. Thanks

  • FAKE GRIMLOCK

    FUTURE IS DOWNLOAD PRODUCT, 3D PRINT. COMPETITION FOR RETAIL WILL BE EVERYONE.

    • http://www.cdixon.org chris dixon

      need 3d printers that can print any material, any size, are cheap and fully assembled. I think it will happen but still a ways to go.

    • http://www.lindventures.com/blog Brad Lindenberg

      YES – SOMEONE NEED TO MAKE ETSY FOR 3D THINGS – PAY- DOWNLOAD – PRINT – USE.

    • http://catwell.info/ Pierre Chapuis

      For inexpensive stuff, yes. But economy of scale will still exist. Most people don’t print books at home.

      • Anonymous

        No put with the iPad and Kindle becoming more prevelant physical printing of books is becoming less of a barrier to entry. I am overseas and most soliders are switched to Kindle instead of shipping pounds of books half way across the globe.

      • FAKE GRIMLOCK

        IT WORK LIKE THIS:

        1. TRANSPORTATION COSTS BECOME LARGER AND LARGER % OF COST AS COST OF BUILD COLLAPSE. RESULT IN MANY SMALL FACTORIES CLOSER TO CONSUMERS.

        2. CUSTOMIZATION MOVE FROM LUXURY TO REQUIREMENT. WALMART INSTALL FABRICATORS, ORDER ONLINE PICK UP AT STORE. SAME TECH THAT ENABLE THIS QUICKLY MOVE TO IN-HOUSE FOR CONSUMER.

        TIPPING POINT REACHED WHEN PRICE OF NOT-CUSTOMIZED THING ONLY KIND OF WHAT YOU WANT FROM FAR AWAY NOT THAT MUCH LESS THAN EXACTLY WHAT YOU WANT RIGHT HERE.

        IT CLOSER THAN THINK.

        • http://catwell.info/ Pierre Chapuis

          You may be right. The startup next door (http://www.usineadesign.com/, French) is selling custom and crowd-sourced design furniture. They just raised a round and they’re doing well…

    • http://twitter.com/alberthartman Albert Hartman

      It’s called the MC (home matter compiler). See “Diamond Age” Neal Stephenson.

  • JamesHRH

    With near turn key supply chains ( & maybe distribution, if 3D printing pans out ) all industries become more like the traditional media business.Creative hit makers will be the value creators.

    • http://www.cdixon.org chris dixon

      I hope so, but still it is hard to see exactly how we get there.

  • http://twitter.com/iheartpython Isaac Gonzalez

    Great post!

    In addition to lowering costs, increasing collaboration seems like a candidate for catalyzing startups. Product or drug design could be iterated via Internet collaboration, amongst loosely associated but similarly interested people. I can imagine an ‘open source’ vehicle designed using collective intelligence and startups emerging to assemble/customize/service them- just like flavors of Linux.

  • http://www.alearningaday.com Rohan

    That would be very empowering, indeed!

  • Peter Seid

    100% agreed! When products can be prototyped for hundreds of dollars instead of hundreds of thousands, amazing things will happen. Super exciting times!

  • Anonymous

    “Someday, for example, we will have “fabless” gadget design and biotech research, enabling a small shop in Brooklyn or SoMa to create an iPhone killer or next-generation cancer drug.”

    It’s important to recognize that it is much more difficult to innovate away costs driven by regulation (e.g. Phase III of a clinical trial) than those driven by reality (e.g. the high cost of lots of small batches of parts using modern manufacturing techniques).

    • http://www.cdixon.org chris dixon

      Agreed.  Regulation (and big lobbies) are probably the main reason there has been the least innovation in healthcare, finance and energy.

      • http://twitter.com/alberthartman Albert Hartman

        I think the financial burden of the capital equipment needed to play in those spaces is another reason.

  • http://twitter.com/mordyk Mordy Kaplinsky

    Think we can bring semiconductor shops to NY? That’s the one area in tech where NY is not happening.

  • https://taskera.com Deboprio Ghosh

    Agreed. the ideal ecosystem that we should move towards is where “innovation is democratized”

  • Anonymous

    The fabless semiconductor industry was a consequence of the standardization
    around VHDL, the description language of semiconductors. Then very significantly,
    smart venture money went into the toolmakers, like Mentor graphics who made the software, and Sun who made high-end graphics
    workstations.

     

    Increasingly foundries have to plough back their profits to focus on
    forever perfecting the techniques to improve yield, test speed & coverage,
    yet cope with decreasing feature dimensions & increasing wafer sizes, in
    order to stay competitive. The engineering skills in maintaining a manufacturing
    plant is different from the skillset for designing applications. Nowadays it’ll
    take a lot of convincing for any semiconductor business to dramatically  acquire one
    or the other skillset capabilities they don’t already have.

     

    I think the success of iPhone can be attributed equally to its physical
    design, manufacturing logicstics, it’s knock-out software, and the fact that
    it’s not really all that capital intensive as every physical component used in
    iP’s have very much been tried and tested.

  • http://micahtcollins.com micahtc

    Companies, small and large, that make gadgets have been operating “fabless” for a while. CE brands in particular have been outsourcing the manufacturing – and even some low-value-add aspects of integration and compliance – for devices in much the same way fabless semiconductor firms draw their lines between the make and the buy. Beyond the critical hardware design, specification, and acceptance disciplines, “fabless” gadget firms can further differentiate with brand, distribution, platforming, and application software/UI/user experience. As an aside, consider that Apple takes “fabless” to an extreme, being “fabless” on manufacturing devices, but also fabless on microprocessor ASICs. Lab126/Amazon is another model of the “fabless” gadget, and indeed it’s aiming in Apple’s direction.Also consider that there are mature CE brands/business, small to medium sized, that leverage the “fabless” gadget business model to scale. These firms typically find it harder to innovate though because their core business can just crank with 9 month or less ROIs and positive, yet fairly slim, margins. Still, some of the longest standing medium sized CE companies understand the need for “intrapreneurship” and can reinvent themselves often enough, and just-in-time, to avoid commoditization, and death.Hopefully, “fabless gadget” startups will be an evermore common reality in years ahead. I’ve found that early stage investors often balk at business models that involve hardware of any kind, even “fabless” approaches, due to a lack of experience with it, or a perceived lack of precedent for a break-thru success – even though cases can be made that Roku, Aliph, Boxee have all leveraged the “fabless” gadget model to get where they are today, and there are plenty of lower tech projects on kickstarter showing signs of life as well. There are both perceived and real risks involved in sourcing from contract manufacturers (CM), but experience with gadget sourcing by an investor, or in the founding team, can mitigate both false perceptions, and real risks. So in some sense, it speaks to the “people” aspect of valuing an opportunity. It also helps when founders/entrepreneurs have actual experience in design, spec’ing, and verification of sourced hardware, as well. Founders who have existing relationships with manufacturers can also greatly help bridge gaps and mitigate risk in the early days.On the other side of sourcing deals lies the CM. It is helpful to work with CMs who have a view/appreciation of innovative, i.e. disruptive product concepts, making such CMs amenable to lower MOQs and less risk-pricing tactics, reducing some of the capital intensive inventory risk for a startup. Adventurous CMs might even accept warrants in lieu of NRE fees! There are also innovations in distribution to be explored that can offer means to reducing working capital, like selling direct, or even (kickstarter-like) advanced orders.Speaking again to lack of strong precedent, maybe we are only a couple shining examples away from increasing the activity in the “fabless gadget” startup sector.As for this happening in NYC area, I see no reason why it can’t, because “fabless” gadgeteering is already here, just not yet in volume in startup form.

    • http://www.cdixon.org chris dixon

      What puzzles me is I have friends with gadget startups and they seem to spend a lot of time going to China – perhaps worrying about CM’s reliability as you saw. And lots of time sourcing parts etc. So perhaps fabless is here for gadgets but the interfaces are not yet nearly standardized enough that 3 people in brooklyn can work never leave NYC and still deliver cost-competitive devices that are built exactly to their spec?

      • http://micahtcollins.com micahtc

        fabless semiconductor firms have plenty of guys traveling to taiwan/asia as well (we had 3 or 4 people going to fabs and package/test houses all over asia in our 80 person fabless semi firm). there are also some gadget CMs with stateside presence with account/program management interfaces, but there are still folks who want/need to be on the ground to understand people/interfaces, even in the maturest of situations.

        sourcing parts is about controlling costs, and educating yourself so you aren’t taken advantage of on the line-items by the “middle-men”. only sometimes does that translate to buy/consign, mostly it’s about knowledge/leverage. that’s just hardware business, fabless or not.
        ;-)

        • JamesHRH

          You basically described Glenn’s philosophy. He has a partner in China. Between them, they can source & control cost / quality. Glenn is ex-telco equipment supply chain leader.

          It’s a snap for him. I am an outlsource friendly guy, even in startups.

      • http://micahtcollins.com micahtc

        well maybe the biggest challenge is the general lack of garages in BK/NY.

        • http://www.cdixon.org chris dixon

          lol

          • http://sstrudeau.com Scott Trudeau

            lol indeed, but lack of easily accessible (i.e., cheap & prevalent) flexible space in which  to hack & work is a real problem in NYC (which innovations like coworking and hacker spaces help ease…)

        • http://twitter.com/alberthartman Albert Hartman

          Yeah, but they’ve got basements and attics to make up for it. Those are rare out in SV, that’s why we’re in garages.

      • JamesHRH

        I know someone who does just that – works with startups to get exact spec early batches of gadgets.

        • http://micahtcollins.com micahtc

          Nice, the human device driver. Doing this in concert with a true mass-production-viable CM, and not a prototyping house, is key. Doing this interface cleaning across numerous vetted CMs, is value indeed. There are product design firms that offer like services, but often they wind up wanting to capture too much of the value to be sustainable beyond Product #1. Eventually you gotta manage your own interfaces to be competitive in most gadget categories once there is competition of any merit. To close the loop on the analogy, you eventually want your driver to be pre-installed, no CD required.

      • http://twitter.com/MartyCrampton Martin Crampton

        Has anyone mentioned labour costs? Surely because you can dismember horizontal processes they can be produced anywhere in the World. Thus semis and most other things are manufactured in Taiwan. 
        Ps Don’t bank on affordable garages any time soon when Mayor Bloomberg said he is only after ‘going concerns’ as distinct from innovation i.e. “If you are concerned about rent and taxes you don’t have a business”.

      • http://about.me/jelpern Jordan Elpern-Waxman

        People are unpredictable I/O devices. You can’t manage them across countries and cultures without a personal connection.

    • Anonymous

      Peek, based on 17th street, designed and made and shipped and won lots of awards for its Blackberry-killer in 2008. Not an outrageous amount of face time in China needed either (no more than if we instead we had used 100 software engineers in Bangalore to do something…)

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  • http://about.me/jelpern Jordan Elpern-Waxman

    If I understand correctly, “garage-ready” essentially means separating design from manufacturing, i.e. “creativity-intensive” processes from capital-intensive ones. This may be an inevitable result of industry maturation and specialization, but there is a downside to it, at least for the so called “developed” nations. The result of differential costs for commodity labor, the fungibility and liquidity of capital, and the ease of transmitting both human and machine-readable information across arbitrary distances, means that capital-intensive processes – i.e. making things – migrate to locations with lower total cost of operations (which, Germany excepted, tend to be locations with lower labor costs). Another way of saying this is that nothing is fabless; the foundry is merely outsourced and moved to a cheaper location. This reality is great for the creative class and for the lower cost locations, but it’s less happy for the residents of the higher class locations that are not so lucky to be part of the creative class. 

    I’m not ready to draw the conclusion that this is the cause of the economic inequality in the US and malaise across Europe  and Japan, but there definitely appears to be some correlation. Again, I don’t know if these results of the “garagification” of an industry can be reversed or mitigated in the name of societal stability, but if anyone can find a way to do it it would be the creative class. Unfortunately, b/c techies and entrepreneurs are solidly part of the creative class and perhaps even *the* primary beneficiaries of the separation of design and manufacturing, we generally avoid acknowledging or discussing the negative aspects of this trend.

    Note that I said “reversed or mitigated.” Trying to reverse or stop these trends is probably a quixotic goal, but perhaps mitigation is in fact possible. For example, is it possible to create a country in which the entire labor force is “creative”? I myself have trouble seeing how such a possibility could be made real, but I’d like to see more intellectuals and entrepreneurs spend some brainpower on the question.

    • http://www.cdixon.org chris dixon

      Great points. Note that the fabless semi movement made a lot of money for both Taiwainese and American companies. So on an aggregate level it seems win-win. That said, I agree the spoils tended to go to entrepreneurs or as you say “creative class” in US and very well could be part of the increasing inequality of wealth in US.  Personally I don’t think the solution is to stop these efficiencies from happening. Instead we should provide better education in places like the US so more people can benefit from these changes.

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